SOMERVILLE SCOUT (July/Aug.)

Art on the Run:Navigating the Convoluted Advertising of Geoff Hargadon

Geoff Hargadon will tell you advertising has misshapen the landscape. Signs are pasted all over, trying to pull your line of vision this way and that.“We allow ourselves to be inundated by visual propaganda,” Hargadon said. Relationship Advice. Uncle Sam Wants You. Mr. Smiles For Office. “It’s everywhere—in advertising, in every bus, every taxi, billboards, everything. I’m throwing myself in there saying,‘Alright, I’ll chip in to that.’”There is no escape, he said, but to join the melee. [READ ALL]